HW Marketplace shopping to launch to 14,000,000 homes through Roku
Posted on April 20, 2016 - 3:55pm
Beginning in May, the Health & Wellness Channel's healthy home shopping content, called Health & Wellness Marketplace, will launch to 14,000,000 households through their proprietary Roku channel. Roku has emerged as the leader in streaming media players (and if you had any doubt that we were fortunate enough to recognize this four years ago, you can read about it here) as it has shown to be more popular than the efforts of Google, Amazon and Apple COMBINED! HWC is working closely with our friends at Zype in New York City to complete the proprietary channel by early May 2016. This channel will play Health & Wellness Marketplace content 24/7/365, and will also include all the video Marketplace segments available as Video-on-Demand segments. This is in addition to the current Marketplace distribution to 25,000,000 households on cable television, the two linear online channels at HWCTV and HealthyHomeShopping.com, and the upcoming distribution through InHouseHealth which reaches patients in hospitals and doctor's offices. If healthy products and healthy home shopping are what you're looking for, we have the market cornered!