HEALTH & WELLNESS CHANNEL® INTRODUCES BROADBAND CHANNEL
Posted on July 11, 2012 - 8:39am
Health & Wellness Channel, Inc.® Is pleased to announce the development of a broadband channel to complement their cable television offerings that will put the network’s shows on their online channel after their initial cable airings. The broadband strategy is part of the overall goal of the network as a multi-channel purveyor of all things life, love and longevity®, in the publishing, television, radio, online, retail, convention/on-site, and broadband spheres.
“In speaking to other networks and carriers, there’s a real push for the cable-heads and MSO’s to ramp up their data subscribers because that’s where the money is,” says HWC’s Vice President of TV Operations Randy Gruber. “While the development of our broadband strategy has nine accompanying rationales, one big consideration is that we can offer the carriers additional leverage and potential data customers that they might not already have in their market,” he says. The rationale of helping the carriers acquire their most lucrative customers will go a long way toward helping HWC gain favorable status with carriers in their negotiations, says Principal Drew Nederpelt. “So many times the negotiations between carriers and networks focus on ‘what-are-you-going-to-pay-me.’ With our strategy of already having a broadband presence in these markets, the conversation is much more partner-centric,” says Nederpelt.